For product teams
Show the next release before it ships. See who tried it.
Put a feature built with Claude in front of stakeholders and customers in one sentence, on mock data, with no staging environment to borrow. Everyone gets their own link. Then see who tried it, where they stalled and what they asked, before the release review.
The job
Ship what people will use
A product manager’s job is to ship what customers will use, with the people who decide agreeing first. The outcome they want is a release review where everyone has tried the real thing. With Roomi, the release is live on mock data before it ships, and you see who used it.
Reviews on the real thing
Stakeholders try the release itself, not a screenshot of it.
Customers before launch
Your advisory customers use it on their own link, on their own time.
Feedback in one place
Every comment on the screen it is about, instead of across tickets and threads.
No environment to borrow
Nobody books staging, and nothing touches production.
The problem
Releases reviewed on screenshots
Staging is booked until the end of the sprint.
Reviews wait on infrastructure, not on the workStakeholders approve a screenshot, then object to the real thing.
The surprises arrive after it shipsOur customer advisory board never opens the preview.
You ship on the opinion of whoever repliedFeedback lives across tickets, threads and a meeting.
Nobody can say what was agreed
How Roomi helps
Every release reviewed on the real thing
The release is live before it ships, and every reviewer’s visit comes back to you as what they did.
No staging to borrow
Say “deploy it to roomi” to Claude. It checks the build, rehearses the deploy and publishes when you say yes.
A link for each reviewer
Stakeholders and customers each get their own, so you know whose feedback is whose.
Feedback where it applies
Pinned to the screen with a screenshot, so “the button on the approvals page” is never a guess.
Who actually tried it
Who opened it, which flows they finished and where they stalled.
Today, and with Roomi
How product teams share a release today, and with Roomi
Today a release reaches reviewers as screenshots, a recorded walkthrough or a staging link someone had to book. You learn what they say in the review. A room gives each reviewer the working release on their own link, and records every visit, click and minute before the meeting.
| Sharing | Screenshots and a staging link | Roomi |
|---|---|---|
| What they get | Pictures of the release, or a walkthrough video | The working release, on mock data, with a tour through what changed |
| Who puts it live | Whoever can book staging | You, by saying “deploy it to roomi” to Claude |
| Each change | Shared once, then out of date | Its own preview, made live when it is approved |
| What you know after sending | Whoever came to the review | Who opened it, who came back and who never did |
| What held their attention | Rarely known | Minutes on each screen, for each reviewer |
| Their questions | Across tickets, threads and a meeting | Pinned to the screen they mean, with a screenshot |
| What they want next | Whatever the review decides | Their answer to “What happens next?”, such as “Yes — send the proposal” |
| What it costs to start | An environment, and someone to keep it running | Free to start. Pro is £4 a month for a private link per person and full analytics. |
Speed to deploy
From the branch to the review in one sentence
The release runs on mock data, as a static build or in its own isolated container, so reviewers try the real flow without touching production. Claude writes the tour with you.
- A tour through what changed
- A private link for each reviewer
- Redeploy after each review; it is still one project
- Ask Claude which reviewers tried it, and what they said
Tour · 1 of 4This is the new approvals flow. Try approving an invoice above your limit.
After you share it
See how the release was used, before the review
Every reviewer’s visit, every screen and every comment, in one place.
Ledgerly · approvals release
Last 14 days- Shared with
- 16
- reviewers
- Opened
- 13
- so far
- Time inside
- 14m
- average
- Said yes
- 6
- this release
Minutes in rooms, by day
| Day 1 | 3 |
|---|---|
| Day 2 | 8 |
| Day 3 | 11 |
| Day 4 | 14 |
| Day 5 | 12 |
| Day 6 | 19 |
| Day 7 | 23 |
| Day 8 | 21 |
| Day 9 | 27 |
| Day 10 | 30 |
| Day 11 | 26 |
| Day 12 | 33 |
| Day 13 | 36 |
| Day 14 | 40 |
From sent to yes
Tom Becker · Halvard Group, customer board
Said yes- Opened his link
- 7 minutes in Approvals · the longest stop
- Pinned a comment on Limits
Can a deputy approve while I am away?
- Came back and finished the tour
- Forwarded it to Ines Duarte, Finance Operations
- Tom chose “Yes — send the proposal”
Where attention went
This weekApprovals hold attention all week; Audit trail rises late in the week, as Finance Operations joined.
Who to follow up with
This week- Tom · Halvard Group2 visits · said yesYes
- Ines · Halvard Groupforwarded · 9 min on Audit trailEngaged
- Maya · Saleswhole tour · 2 commentsEngaged
- Chris · Supportopened once · 1 minOpened
Ines spent her visit on Audit trail. Ask her what Finance needs from it.
Reviewers · approvals release
Moves on what they didSent3
- Chris · Support
- + 2 more
Opened4
- Leah · Design
- + 3 more
Engaged3
- Ines · Halvard
- Maya · Sales
- + 1 more
Said yes6
- Tom · Halvard
- + 5 more
Before the review
What to look at first, in order
What a room records about a release, ranked by what it tells you before it ships.
- Look first
Screens where reviewers stopped
A long stop on a simple screen marks where the release is unclear.
- Look first
Comments pinned to a screen
Each one is a change request with its screenshot attached.
- Then
Who chose “Yes — send the proposal”
Your sign-offs, in writing, before the meeting.
- Then
Who it was forwarded to
The people your reviewers thought should see it are often the people it affects.
- Last
Who never opened it
Better known before the review than in it.
Objections, answered
What product teams ask before they share a release
- We already have staging.
- Keep it for testing. A room is for showing: each reviewer gets their own link, with a tour, and you see what they did with it.
- Customers cannot see unreleased work on our systems.
- They do not. The release runs on mock data in its own space on ours, apart from your production systems, and each link can be revoked at any time.
- Engineering will not want another tool.
- There is nothing for them to run. Whoever built it says “deploy it to roomi”, and Claude rehearses the deploy before anything goes live.
- Every change needs its own review.
- Deploy each change as a preview only your team sees, then make it live for reviewers when it is ready.
An example
One release review
The people and the companies are invented. The steps are what the product does.
- Monday, 09:30
Live before stand-up ends
The product manager says “deploy it to roomi”. The approvals release is live on mock data, with a tour.
- Monday, 10:00
Sixteen links
Sales, Support, Design and three advisory customers each get their own.
- Monday, 10:13
A question, pinned
Tom asks about deputies on the Limits screen, and a screenshot comes with it.
- Tuesday, 14:41
Finance Operations appears
Tom forwards it. Ines says who she is and spends her visit on the audit trail.
- Wednesday, 09:05
Signed off before the review
Tom chooses “Yes — send the proposal”. The review meets knowing who tried it and what they asked.
Questions from product teams
- How do I share a release with stakeholders before it ships?
- Build it with Claude on mock data, then say “deploy it to roomi”. Claude checks the build, rehearses the deploy and publishes it when you say yes, with a tour through what changed. Make a private link for each reviewer and send it. Nobody needs an account. As you send it, tell them the room records their visit.
- Can customers try a release without touching production?
- Yes. It runs on mock data, as a static build or in its own isolated container, apart from your production systems. Each customer has their own link, revocable at any time.
- Can I see who has not reviewed it yet?
- Yes, on Pro and above. Each reviewer’s link shows whether they opened it, how long they stayed and what they commented, so you know who to chase before the review.
- What does it cost?
- Free costs nothing. Pro is £4 a month before VAT, with a private link per reviewer and full analytics. Team is £5 a seat a month, for a product team in one workspace.
Read more
Guides that go further into the same question.
- What should a demo tour script say? A template: A copyable template for a self-guided demo tour: three to six steps, what each says and the screen it opens, with a worked example.
More use cases
See how other teams use it
Tech sales
Send every prospect a working demo with their own link, see who leaned in and who it was forwarded to, and call the right person first.
For tech salesTech agencies
Win the pitch with the build. Put the client’s idea live before the meeting and see which stakeholders used it.
For agenciesPrototyping
Get a prototype in front of testers the day you build it, and see which screens they used and what they said, pinned to the screen.
For prototypingFounders
Show the product to customers, design partners and early users, and find out who actually wants it.
For foundersOrganisations
Internal prototypes and sales pitches, without a ticket to IT, with the controls a large organisation expects by arrangement.
For organisationsConsultants
Send the client the working model instead of the final deck, and see who read the recommendation before the steering meeting.
For consultants