What is the best interactive demo software for a small team?

The interactive demo tools a small team can start on, compared on free plans, prices, what the viewer sees and what you learn about who viewed.

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By Kaz Kato · Published 20 October 2026 · Updated 20 October 2026

For a small team, the best interactive demo software depends on what you have to show. To capture a product as a guided tour, Storylane, Arcade, Supademo and Guideflow each have a free plan. To let a buyer use a working build, with a link for each person, you need a tool that runs the app itself.

This list is for a team of one to five, starting from “I need a demo tool”. It compares eight tools on their free plans, their first paid plan, what the viewer sees and what each tells you about who viewed. We make Roomi, so weigh that: it is ranked by how well it fits this reader, not first. The demo tools comparison goes deeper, and pricing has our plans.

Tool Free plan First paid plan, as billed What the viewer sees Who viewed
Storylane Yes, with link controls Storylane’s Starter plan is $50 a month, billed monthly, or $40 a month, billed yearly. Screenshots and video; HTML from Growth The company behind a visit, and user-level analytics, from Starter
Supademo Yes Supademo’s Scale plan is $50 a creator a month, billed monthly, or $38 a creator a month, billed yearly. Screenshots and video; HTML from Business Viewer insights and IP data, from Scale
Arcade Yes, with no viewer insights Arcade’s Growth plan is $50 a seat a month, billed monthly, or $42.50 a seat a month, billed yearly. A captured demo; HTML on Enterprise Insights and Audience Reveal, from Growth
Guideflow Yes, with a watermark Guideflow’s Solo plan, for one member, is $40 a month on its monthly toggle or $35 a month on its yearly one. Screenshots and mobile demos; HTML from its middle plan Visitor identification, from Solo
Roomi (ours) Static demos, as a draft or a public listing, with no private links Pro: £4 a month billed monthly, or £40 a year, before VAT Your running build; an app with a server from Pro The person each link was made for: their visits, time on each app and page, and how far they took the tour
Navattic Yes Navattic publishes no prices for its paid plans. Base, with five seats, and Growth, with ten, are billed annually, and Enterprise is priced on request. An HTML capture or media, from its free plan; sandbox on Growth The account behind a visit, from Base
HowdyGo No; a trial HowdyGo’s Starter plan is $199 a month, billed monthly, or $159 a month, billed annually, with unlimited users and HTML demos. It offers a 14-day trial, and its pricing page lists no free plan. HTML demos Not checked
Walnut No Walnut’s Ignite plan is $575 a month, billed yearly, with three editor and three presenter seats. A captured copy; sandbox from Accelerate Uncover, through outside data providers, on Accelerate

Each price is the vendor’s own, as its page bills it, and the sources are listed at the foot of this page. “Not checked” means we have not read that on the vendor’s own page, so this list says nothing about it.

Which interactive demo software is best for a small team?

It depends on whether you are capturing a product or sending one that works. For a captured tour, Storylane puts personalised, expiring and password links on its free plan, and Supademo and Arcade are quick to start on. Guideflow’s free plan has no cap on viewers. For a working build, Roomi runs it, with a link for each person.

Ranked for a team of one to five, by how well each fits that team:

  1. Storylane — link controls on its free plan: personalised, expiring and password-protected links, with voiceovers, alerts and HubSpot on its first paid plan.
  2. Supademo — several demos on its free plan, a published price for one creator, and on Scale trackable links, an email gate and a password.
  3. Arcade — quick capture from a browser extension, a desktop app or a Figma plugin on every plan, and its MCP on Free. Video export and insights start on Growth.
  4. Roomi (ours) — when what you have is a working build: it runs it, gives each person their own link, and shows their time on each app and page. It is not a recording tool, so it has nothing to capture with.
  5. Guideflow — free demos with no cap on viewers, mobile demos, and visitor identification on its first paid plan.
  6. Navattic — HTML capture even on its free plan, Salesforce and Marketo from Base and Gong on Growth, with no published prices.
  7. HowdyGo — HTML demos and unlimited users from its first plan, for a team that can pay from the start.
  8. Walnut — for a larger sales team: editor and presenter seats on its first plan, billed yearly, and no free plan.

Which interactive demo tools have a free plan?

Five of the eight do. Storylane, Supademo, Arcade, Guideflow and Navattic each have a free plan, with limits on demos, seats or insights. HowdyGo offers a trial, and Walnut sells through a demo call. Roomi is free to start too, but its free plan has no private links: a demo there is a draft, or a public listing.

  • Storylane. Storylane’s Free plan has one seat and one published demo, with unlimited views, lead capture and basic analytics. Free and Starter demos are made from screenshots and video; HTML demos start on Growth. Storylane’s comparison table lists public and personalised links, expiry dates, password protection and domain-restricted access on every plan, Free included. Private demo links are on its Enterprise plan.
  • Supademo. Supademo’s Free plan is free for one creator, with five guided demos and unlimited views. Supademo’s Free plan shares a demo as a link, an embed, a video or a PDF.
  • Arcade. Arcade’s Free plan is for one user and publishes one demo, with unlimited views and no viewer insights. Insights and Audience Reveal start on its Growth plan.
  • Guideflow. Guideflow’s Free plan has one team member and five demos, with unlimited viewers, seven days of analytics and a watermark.
  • Navattic. Navattic’s free Starter plan has one seat and one demo, captured as HTML or made from media, with unlimited views and basic analytics.
  • HowdyGo. HowdyGo’s Starter plan is $199 a month, billed monthly, or $159 a month, billed annually, with unlimited users and HTML demos. It offers a 14-day trial, and its pricing page lists no free plan.
  • Walnut. Walnut’s pricing page lists three plans, each sold through a demo call, and no free plan. Its Scale plan is priced by quote.
  • Roomi. Free deploys static demos. A project is a draft only your workspace opens, or listed publicly on the community, with total views as its only analytics. A private link for each person starts on Pro.

Screenshot, HTML capture, sandbox or the real app?

These are four ways to show a product, from the simplest copy to the thing itself. A screenshot demo is pictures with hotspots. An HTML capture saves the pages themselves, so they look like the product. A sandbox is a working copy with sample data. The real app is your own build, running.

  • Screenshots and video. Where most tools start. Supademo’s guided demos are made from screenshots and video. HTML demos start on its Business plan, and clickable sandbox demos on Growth.
  • HTML capture. It comes at different plans. Guideflow makes screenshot and mobile demos on every plan. HTML capture starts on its middle plan, named Startup on the monthly toggle and Growth on the yearly one, and sandbox demos on Advanced. Arcade captures a product as HTML, and offers custom share links, on its Enterprise plan only.
  • Sandbox. On the higher plans. Navattic’s Growth plan adds sandbox demos, demo translation, email and Slack alerts, and sales integrations including Gong, Salesloft and Outreach.
  • The real app. Roomi runs a static build on every plan, and an app with a server on Pro and up, with its own copy for each private link. Container demos has the build contract.

Which tools tell you who viewed a demo?

Most identify the company or the visitor behind a visit, not a person you chose. Storylane and Navattic name the account on their paid plans; Arcade has Audience Reveal and Walnut its Uncover. Supademo adds IP and session data, and Guideflow visitor identification. Roomi looks nobody up: it names the person you made each link for.

  • Storylane. Storylane’s Account Reveal names the company behind demo visits, for 250 visitors a month on Starter, 2,500 on Growth and 10,000 on Premium. Storylane’s user-level analytics, and its alerts by email, Slack or Teams, start on its Starter plan.
  • Navattic. Navattic’s Base plan adds account identification, A/B testing, AI voiceovers and avatars, an MCP server, and integrations including Salesforce and Marketo.
  • Arcade. Arcade’s Free plan is for one user and publishes one demo, with unlimited views and no viewer insights. Insights and Audience Reveal start on its Growth plan.
  • Supademo. Supademo’s Scale plan adds viewer insights, IP and session data, and company analytics. It also adds trackable and expiring share links, and can require an email to view.
  • Guideflow. Guideflow lists visitor identification, lead forms and surveys on its Solo plan.
  • Walnut. Walnut’s Accelerate plan, $1,550 a month billed yearly, adds sandbox demos, prospect personalisation and Walnut Uncover. Uncover identifies anonymous viewers through ZoomInfo, Demandbase, 6sense or Clearbit.
  • Roomi. On Pro and up, each private link carries the name of the person you made it for. You see their visits in order, the time on each app and page, how far they took the tour, their comments and the next step they chose. If they pass it on, whoever opens it is asked who they are. It keeps no IP address, browser version or location. Analytics and the pipeline lists every measure.

What if you already have the working app?

Then you may not need a capture at all. A capture shows your screens as they were recorded; the running app behaves, and the buyer tries their own path through it. Send the build in a room, with a link for each person, and keep a captured tour for your website if you want one.

Storylane and Navattic alternatives when you have the real app ranks the tools for exactly that reader. Roomi against Storylane sets the two side by side. If you are leaving Arcade or Supademo, the Arcade and Supademo alternatives start from there. Roomi against Arcade, against Supademo and against Navattic set each beside ours.

What about Reprise, Consensus and the enterprise tools?

Most of them work closer to the real product than a capture does, and none publishes a price. Reprise lays a prospect’s data over the vendor’s live application, Saleo runs demos inside the product itself, and Demostack clones its front end. Consensus tracks who a demo is passed on to.

  • Reprise. Reprise can lay a prospect’s own data over a vendor’s live application, or clone the application. It quotes prices on request: a yearly platform fee with licences for each user.
  • Saleo. Saleo runs live demos inside the vendor’s own product, with demo data it generates laid into it. Saleo publishes no prices: its pricing page asks you to request them.
  • Demostack. Demostack clones a product’s front end and simulates its back end. It publishes no prices, and says it costs more than many other demo tools.
  • Consensus. Consensus says its Demolytics shows the stakeholders it discovers as a demo is shared on, beyond the people the link was first sent to. Consensus publishes no prices: it prices per-user licences, with optional usage-based extras, and asks you to fill in a form for a package.

Demo environments compared goes through those four, and interactive demo types explained says what each kind of demo is.

If you have the working build and a team of one to five, start smaller. Deploy it on Free and open it as a viewer would. Then, on Pro, make the first person their own link. How to give each client their own demo link shows how.

Questions people ask

Is there free interactive demo software?

Yes. Storylane, Supademo, Arcade, Guideflow and Navattic each have a free plan, with limits on demos, seats or insights. Roomi’s free plan runs static demos and can list them publicly, but it has no private links.

What is an interactive demo?

A version of your product that someone clicks through on their own, usually a guided tour of captured screens. Some tools capture the pages as HTML, and a few run the product itself.

Can an interactive demo show the real product?

Most tools capture it instead. A sandbox, on their higher plans, is a working copy with sample data. Roomi hosts your own build, so the viewer uses the product itself, running on mock data.

Sources

About the author

Kaz Kato, Co-founder & CTO, Roomi. Kaz co-founded Roomi with Tesh, whom he has built with since 2017: two startups that failed, one venture studio that didn’t, and an exit. More at katosan.co.uk.

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